A coconut-based surfactant is a natural, eco-friendly cleaner derived from coconut oil, offering a gentle yet effective alternative to synthetic options. It efficiently removes dirt, grease, and oils while being safe for skin and the environment.
Active Plant Based Enzymes
Active plant-based enzymes are natural proteins from plants and microbes that break down dirt, stains, and odors. They are eco-friendly, effective, and gentle on the skin.
Sea Salts and Minerals
Natural salts and minerals, extracted from Mother Earth, are mineral-rich, eco-friendly, nourishing, gentle, providing effective cleansing with holistic and sustainable benefits.
OUR PROMISE
100% Natural Ingredients
Cruelty-Free
Biodegradable and Eco-Friendly
Non-Toxic
Safe On Hands
REVOLUTIONIZE YOUR LAUNDRY GAME
Say goodbye to bulky, water-filled detergents! Our ultra-concentrated powder revolutionizes cleaning—no excess, just pure efficiency. With only 1-2 tablespoons per wash, each bag powers through up to 60 loads while optimizing shipping, storage, and usage.
2Χ Efficiency:
Use half the detergent, double the impact—just 2 tablespoons or less per load for unbeatable cleaning power!
4Χ Effectiveness:
No unnecessary chemicals, just pure cleaning power—delivering four times effectiveness compared to conventional alternatives Delivering superior results with ♥less product, ♥reducing waste, ♥time, and ♥environmental impact while maintaining the highest standards of cleanliness.
8Χ Stronger:
Unleash unmatched power and performance with every wash, effortlessly tackling tough stains, dirt, and odors. Our advanced formula ensures superior effectiveness while maintaining efficiency, reducing product usage, conserving machine load energy, and extending machine life span with anti-scale technology. Additionally, it minimizes pressure on wastewater treatment plants (WTP) and safely releases gray water back into water streams.
ABSOLUTELY 'NO'
Phosphates
Sulphates (SLS/SLES)
Chlorine
Parabens
Synthetic Dyes/ Fragrances
Phthalates
Petrochemicals
Artificial Optical Brighteners
WE CARE—BECAUSE IT'S 'US'
You deserve to feel confident that the products you bring into your home are safe for you, your family, and the planet. We understand how overwhelming it can be to search for better alternatives, only to find options that don’t meet your expectations.
After the birth of our daughter, we embarked on a journey to create a toxin-free environment for our family. This journey opened our eyes to the hidden dangers in everyday products—especially laundry detergents. We realized that our skin, our body’s first line of defense, isn’t always enough to shield us from harmful chemicals. These chemicals can penetrate deep into our nervous system and flow through our bloodstream, disrupting hormones and may alter our DNA. How much longer are we willing to risk destroying our health? The convenience of cheap, readily available, and toxin-filled products, masked by artificial fragrances, has made us believe it’s the only solution to achieving a carefree life. But as nurturers, how can we overlook the damage we’re inflicting on Mother Earth’s delicate creation?
As a mom and environmentalist, I knew we all deserved better. Our planet deserves nothing but the best. That’s why we set out to create a line of products that are safe, effective, and kind to both the planet and your home.